New technology can often feel daunting, deterring us from exploring its potential.
Fortunately, getting started using wallet messaging is anything but complicated.
In this article, we’ll discuss the potential impact wallet messaging can have on your web3 brand and I’ll guide you through setting up wallet messaging in less than two minutes.
Wallet messaging is a powerful web3 marketing tool.
Wallet messaging has become an indispensable marketing tool for web3 creators, transforming customer engagement and forging loyal customer relationships.
Embedded in the web3 ecosystem, it enables communication between web3 wallet addresses through end-to-end encrypted messages. Built on the XMTP network and protocol, wallet messages are securely delivered directly into users' crypto wallets.
This emerging channel has quickly empowered web3 users to connect with other users.
Most recently, we’ve seen web3 brands dive head-first into wallet messaging, resulting in a competitive edge. Early adopters, including web3 brands, developers, and NFT artists, have witnessed remarkable conversion boosts — we can testify to this from witnessing firsthand results at Holder. On average, Holder customers using wallet messaging see a remarkable 10-15x lift in conversions and engagement.
Discover more wallet messaging statistics in the inaugural ‘State of Wallet Messaging’ report.
Now, let’s walk through how you too can reach your web3 customers directly and see these unprecedented returns.
Enabling XMTP wallet messaging is easy.
Activating your XMTP wallet messaging account is a simple process.
Before you can send or receive an XMTP-enabled wallet message, you need to activate your XMTP identity. You can do this by utilizing a mobile or desktop application that integrates with XMTP — find the list of all the XMTP-enable apps here.
We suggest opting for either the Coinbase Wallet or Converse app.
Get started by scanning one of the provided QR codes, download the app, connecting (or creating) a wallet, and activating your XMTP identity.
Once connected, you must sign a message with your wallet to "activate" your XMTP identity.
And just like that, you've successfully set up your XMTP wallet messaging account! Now you can send and receive with any XMTP-integrated inbox.
Start sending wallet messaging campaigns at scale.
Now that you’re set and ready to send marketing communications via this emerging channel, you can streamline your efforts with Holder.
Don’t worry, you don’t have to tediously send individual messages to each contact on your marketing list — instead, simplify this process by signing up for a free Holder account.
Once you’ve created your account, upload a .CSV file containing your marketing contacts to Holder's web3 CRM, consolidating both web2 (contact name, phone number, social handles, email addresses, etc.) and web3 data (NFTs held, ETH amount, web3 social data, etc.) in one secure location.
When all of your contacts are loaded into Holder, use the filtering tool to segment your audience. Leverage filters, such as NFTs held or XMTP-enabled contacts, to create static or dynamic mailing lists.
From there, seamlessly send messages to multiple contacts simultaneously with Holder's user-friendly interface and convenient features. Select a list of contacts and send a wallet message via Holder in four simple steps.
Helpful Marketing Tip: Before sending a message, create an ENS domain using the Ethereum Name Service so your audience doesn’t perceive your message as spam. Instead of having the message sent from a 42-character wallet address, you can register a recognizable domain name. For instance, we use the ENS ‘holderxyz.eth’ instead of our public 0x Ethereum address (0x437316b9A71E183D4097409438C5F8A8F27c0F33). Learn how to set up an ENS domain here.
Explore Holder's exclusive features, including the wallet messaging inbox, message scheduler, and the ability to switch between multiple ENS domains as sender identities.
Once your account is set up, look into running these five wallet messaging campaign ideas. Additionally, make sure to revisit the best practices for wallet messaging to ensure you craft a perfect wallet message.
If you would like to discuss the power of wallet messaging further, book a demo to see it in action and we can walk through various use cases your brand should be capitalizing on.
