A successful NFT campaign unlocks a whole new level of customer experience – unique and remarkable. Personalization helps you achieve that goal.
Personalization is the difference between a hug from your best friend and a handshake from a stranger. A love letter and a cover letter – easily discarded and forgotten.
And in your project, the difference between success and failure. Personalization is the key to an intimate, engaged member experience.
Not just any {First name} merge field personalization. But true personalization of incentives and experience.
Let’s dig in on how you should be thinking about adding personalization in your own company.
How do I add personalization to my NFT campaign’s marketing strategy?
Personalization is near-impossible without knowing and organizing your holders first.
Step 1 — Pick a CRM & import your NFT holders
Your first step is to choose a customer relationship management (CRM) platform. A web3 CRM will allow you to import your members and any information you have on them – including name, Discord, email address, wallet address, and more. A web3 CRM like Holder is then able to dynamically update NFT ownership and bring in on-chain data for you to better understand their on-chain relationship not only with you, but also with other projects and protocols.
Note: Don’t have all your members’ information? With the Holder CRM, you can prompt your members to give you that information on their own through Holder Forms. Problem solved.
Then organize them by sorting, filtering, and tagging. Segmentation is next.
Step 2 — Segment your holders
Have multiple levels of your campaign? You can group your audience based on the NFT they purchased, where they live, or any other metric that makes sense for your project.
A CRM is the perfect tool to organize those members and send dedicated messages to each.
Because if I’m a holder of your most valuable, highest-tier program, I want a more exclusive experience. Therefore, I should receive relevant communications about your project – not just those meant for everyone.
That’s how you engage the most loyal of your NFT project’s members.
Step 3 — Communicate with your holders
Now that you have your holders in one centralized place, start communicating with them via email.
“Email? I thought we left that behind in web2.”
Fair criticism. But email has significant advantages that your Discord, Telegram or Twitter community don’t have:
- Brand customization
- Lack of competition for attention
- Personalized, one-to-one messaging
Until other platforms allow you to manage the whole end-user experience, owned channels are still your best choice for communicating with your holders.
Step 4 — Personalize more than your marketing
You organized your members in your CRM. Check! You wrote personalized messages scheduled to send. Check!
Remember – Your goal is to engage your members so they come back begging for more. What can you do to take your campaign to the next level while providing more value and access to your holders who want it?
Look to some of the most successful projects for inspiration:
- Poolsuite Executive Club
- Woodies (friend of Holder’s!)
- Cameo Pass (another friend)
Take Poolsuite for example. They created the Executive Club to extend their brand beyond sunscreen and a music station (seriously!) to take over the beach. And to provide extra rewards to customers who cared.
So in short, don’t start your NFT campaign without personalization. You risk project failure or worse – brand damage.
Personalized customer experiences unlock another level of engagement and loyalty with your biggest fans.
With the Holder CRM, you can personalize your marketing, communications and more. Request a trial here.
