If you're a web3 brand, creator, or artist eager to add more creativity to your customers’ experiences, you're in the right spot.
By using web3 forms to better understand your customers, you will also have more opportunities to engage with your web3 audience and build personalized.
There are an infinite number of ways to use web3 forms to engage with your audience. To help you get started, here are some of the best use cases from the Holder community.
1. Event Registration
If you are planning an event for your web3 community, it is best to use a web3 form. Web3 forms give you the ability to gather an accurate list of users and their crypto wallet addresses.
Pro tip: Use wallet messaging to engage users with pre, during, and post-event messaging and reminders directly to their wallet inbox.
It is pretty simple to use web3 forms as digital RSVPs. Within the form, there’s a space to key in the event details, special directions, and more. You can customize the form to collect the information you want to collect — web3 forms collect wallet addresses, emails, names, company information, and much more.
Once you collect users’ wallet addresses, you can effortlessly create a contact list and send event reminders directly into their crypto wallet.
Recently, I used a web3 form to collect event registrations for an event Holder put on for the web3 community in Indianapolis (Indy3). By collecting the attendees’ wallet addresses, I was able to follow up with reminders to them through wallet messaging.
2. NPS and CSAT Surveys
Web3 forms can function as NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) surveys because of the ability to token-gate responses. Token-gating is a mechanism that controls access to web3 forms based on ownership of a token or other on-chain data.
For example, you can take a pulse on your current customer satisfaction by collecting form fills of just your brand’s NFT holders. By doing this, you can determine the sentiment and satisfaction of your audience.
3. Create Newsletter Subscriptions
Time and time again, newsletters have proven to be one of the most effective ways to communicate with your audience. Now, through the power of wallet messaging and web3 forms, there is a way to create wallet newsletters for your audience.
Start building your subscriber list with a web3 form. This gives you the unique opportunity to innovate how you relay short monthly updates to your web3 audience within the crypto ecosystem.
At Holder, we send wallet newsletters on a monthly basis — it is our favorite marketing channel to engage with our community. (Subscribe to Holder’s Wallet Messaging Newsletter.)
4. Demo Requests
Utilizing web3 forms can help you navigate your next sales pitch. You can collect the user's wallet address and piece together custom fields to help you better understand who is requesting a demo.
By requiring a wallet address, you can spice up their demo — contact them through wallet messaging throughout the sale cycle, look at what’s in their wallet to better understand them before the demo, and more. As a web3 brand, this gives you the ability to add creative aspects to your demo, setting you apart from your competitors.
5. Research and Data Collection
Next time you conduct research or send out a survey, use a web3 form. One benefit of web3 forms is the fact that form fills are verifiable. This allows you to immediately authenticate that the user is who they say they are.
Meanwhile, during the survey, you can collect on-chain and off-chain data in the same form. This strengthens the results of your research because it will provide you with more authenticated information.
6. Collect Contact Information
As a best practice, brands should frequently update their audiences’ information. There is no point in having a CRM if the customer’s data is outdated. Fortunately, this doesn’t have to be an issue — web3 forms can collect contact information and automatically upload it into a CRM. If you program this process through Holder, you can even create dynamic contact lists that change with the subscribers’ preferences over time.
Custom fields give you the space to get creative with the information you want to collect. Outside of the common contact information, create custom form fields to collect birthdays, favorite sports teams, favorite colors, current residency addresses, and so much more.
The extra step of implementing creative form fields will create unique customer experiences and overall higher engagement — start having fun with your marketing strategy and take advantage of the power of web3 technology!
7. Raffles and Giveaways
Web3 forms enable web3 brands to engage with their community through digital raffles and giveaways. Brands use the power of token-gating to restrict who enters based on the tokens or NFTs held in their wallet.
Additionally, you can generate special giveaways to your web3 community through the combination of web3 forms and smart contracts. Smart contracts allow you to capitalize on customer loyalty by automating exclusive giveaways like NFTs, badges, and more to customers who reach certain milestones (like buying their first NFT from your brand, holding a digital asset of yours for over a year, and more). By doing this, you will make your community feel appreciated and valued.
8. Customer Support
One of the most practical ways to use a web3 form is to keep tabs on your customer’s experience with your brand. Embed a web3 form on your website to give your audience an easy communication line to discuss problems, dissatisfaction, or more with your web3 native.
Dissatisfied customers can express their frustrations with you, giving you the ability to look into the problem and build a solution that makes sense for them. Because web3 forms are verifiable, as a brand or creator you can see what that wallet owns or how they interact in your ecosystem. This will help you develop an understanding of the issue and give you more insight into how to resolve the problem.
The best part about this is the fact that the user will never have to release their personal information — since you will communicate with them via wallet messaging, they aren’t obligated to disclose their email address, phone number, and more.
As you can tell, web3 forms get the Holder team excited! Web3 forms can elevate any digital experience — all it takes is some creative thinking and the power of Holder.
Personalize and strengthen your brand-to-consumer relationships — create web3 forms for free.
Do you have any other web3 form ideas? We would love to hear them, email us.
